What is the Purpose of Coaching?

Coaching, often done one on one, is a labor and time intensive practice. It ought to provide substantial benefits, right? I have a somewhat different approach and view of coaching.

Coaching in a business setting has four purposes:

1. Coaching should improve client coachability.

2. Coaching should help the client get unstuck and moving toward his or her goals again.

3. Coaching should enhance client self-awareness.

4. Coaching should facilitate breakthroughs.

Each time we provide coaching, we should endeavour to meet at least one of these purposes. Great coaching sessions might satisfy two, three, or all four purposes.

Buyer beware: The phrase, “Can I give you some coaching?” is rarely followed by coaching. What you are likely gonna get is advice.

I am sure many will disagree, but I think that the best coaching is informal and doesn’t follow a lot of rules. It’s a conversation focused on helping someone move forward with something that is important to him or her. It’s a coach who is genuinely interested the other person, listens well, and does whatever it takes to ask or say something that will allow the other person to see something in a new light.

I think complicated processes and protocol muck up what can be an elegant and magical conversation.

When I coach people, I want to know what they are up to, what’s very important. What are they aching to accomplish?

How would you answer this question? Share your answer with someone you trust. Getting your goal in the world can put new and exciting things in motion.

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